Spam waves

Decide once on content that arrives two hundred times

The problem

A campaign hits: the same crypto giveaway posted from fifty accounts, sometimes reworded just enough to look different. Reviewed one row at a time, it’s two hundred identical decisions, the queue looks catastrophic, and everything else in it is buried.

The view

• Filter Label → Spam.
• In Settings, set Deduplication → Similar content.

Near-identical items collapse into a single row with a count. You decide once, and the whole group goes with it.

Choosing a deduplication mode

Mode	Groups	Use when
Similar content	Near-identical wording	Reworded spam, template messages
Exact duplicates	Byte-identical content	Copy-paste floods
By content ID	Resubmissions of the same item	The default, for edited content
Off	Nothing	You need every submission on its own row

If the same wave keeps arriving, the durable fix is upstream — a wordlist or a rule that rejects it before it reaches review. The decisions you make here also become cases in your casebook, so the next wave of the same pitch can be settled without you. This view is for handling the wave you’re already in.